All case studies
The complete answering log of a London dental practice over six months — every call, the time it came in, and what happened next. Every green block is a patient who booked themselves in without the practice picking up the phone. Patient names anonymised; outcomes verified by the reception team.
Monthly call volume, with the share that ended in a booking highlighted. The practice gets busier into spring — and the AI's conversion climbs right alongside it.
Across the six months, the same handful of reasons drove most calls. Filled bars show how many of each turned into a booking.
Surgery hours are 10:00–18:00. Nearly half of every call still arrived outside that window — evenings, early mornings, weekends. Every single one was answered.
Reception went dark over the Christmas break — and the practice barely noticed. Here's how trust in the AI built, week over week.
Within ten days the AI handles its first late-night cancellation, two emergency calls, and a string of Boxing-Week enquiries. The front desk is still on holiday.
New-year resolution calls — whitening, Invisalign, "I finally booked the check-up." Volume nearly quadruples overnight, and the AI absorbs every one of it.
Half the patients no longer ask for a human. They give a name, a tooth, a preferred date — and the calendar fills itself. Conversion crosses 50% for the first time.
Calls keep arriving long after the practice has gone dark — birthdays, anxious parents, the cracked filling at dinner. Each one gets the same calm voice.
Reception's notes get shorter and shorter. By April most reads "booked" — three letters. The busiest month yet, and the highest booking count on record.
Six months in, more than four-in-ten calls have ended in an appointment — without the practice picking up the phone once. May closes as the strongest booking run yet: 43 calls, 24 of them straight onto the calendar.